RavenCoreX — AI automation for LATAM & US. Martín Vélez, Founder & CEO.
Martín Vélez

Martín Vélez — Founder & CEO of RavenCoreX

Building an AI-native studio for data & operations — AI automation, data products and analytics for companies scaling from LATAM to the US.

MIAMI, FL·RAVENCOREX.COM

100% JOB SUCCESS · 6,300+ HOURS DELIVERED · UPWORK TOP RATED


Track record

Before RavenCoreX, the numbers behind the experience:

100%

Job Success

Upwork

6,300+

Hours delivered

Verified

9

Completed engagements

Upwork

Verified

Identity

Upwork

About

The company I always wanted to work for.

For 25 years I built the data and BI backbone for companies across the US — from a Fortune 500 logistics operation to fast-scaling tech teams. I learned what makes a data organization actually work, and what quietly makes it fail.

By 2025 something had shifted. AI was no longer a feature you added to a product — it could be the team that builds the product. So I founded RavenCoreX: an AI-native studio where teams of AI agents are the workforce, not a tool on the side. We design AI automation, ship our own B2B products, and deliver data & analytics — at a speed and cost structure a traditional shop can't reach.

My job today isn't to write the code. It's to set the vision, choose what we build, and hold the bar on quality — while orchestrating the AI teams that do the building. We start in LATAM and build for the US market: world-class delivery, without the world-class overhead.

If you're scaling a company and drowning in manual work, or you want data that actually drives decisions — that's the conversation I want to have. Book a discovery call →

What we ship

Three units, one studio

How RavenCoreX delivers — consulting, automation, and products.

Data & Analytics

Looker & BigQuery consulting — audits, performance, FinOps and Cloud Core migrations.

Explore →

AI Automation

AI agents and automation — workflows and multi-agent systems that run the business.

Explore →

Products

The B2B SaaS and apps we build in-house.

Explore →

Results I deliver

What the work produces

The outcomes RavenCoreX is built to deliver — the standard I hold every engagement to.

−50–60% BigQuery cost

Slot, partitioning and clustering strategy that cuts spend without touching the queries teams depend on.

faster dashboards

Explore redesign and PDT/aggregate strategy that takes load times down by up to ~68%.

200+ dashboards migrated, zero downtime

Enterprise → Cloud Core consolidations with no Content Validator errors and no content lost in the move.

Enterprise → Cloud Core migrations

Instance consolidations and platform moves engineered for continuity — teams keep working while the ground shifts underneath.

Company-wide KPI canonization

One definition per metric, with lineage, so every team reads the same number and the same truth.

Governed metric layer — a single source of truth

Semantic models with Git/CI for LookML, access control and regression testing, so the layer stays trustworthy as it scales.

AI automation that removes manual work

Custom agents and multi-agent systems that take repetitive operations off people's plates and run them 24/7.

How I work

Types of work

The work RavenCoreX takes on — where 25 years of data becomes an outcome for you.

Looker audits & health checks

A read-only look at your Looker instance to find unused Explores, slow content, broken governance and BigQuery waste — then a clear plan to fix it.

Dashboard performance optimization

Explore redesign, PDTs and aggregates, caching and query tuning to make slow dashboards load fast — without rebuilding from scratch.

Enterprise → Cloud Core migrations

Moving and consolidating Looker instances onto Cloud Core with zero downtime and full content integrity.

BigQuery FinOps

Slot and cost optimization: partitioning, clustering, reservation strategy and query cost control to bring BigQuery spend back under control.

Semantic layer & metric governance

One canonical definition per KPI, LookML in Git/CI, access control and lineage — so your data has a single source of truth.

AI automation & multi-agent systems

Custom AI agents and workflows that take manual, repetitive operations off your team and run them autonomously.

Data products

Turning your data and models into products people actually use — from internal tools to customer-facing analytics.

Expertise

Where I operate

AI Automation Multi-Agent Systems Product Strategy Data & Analytics Looker & BigQuery Cloud FinOps Company Building LATAM → US Go-to-Market

Hands-on with

Looker (Enterprise · Cloud Core · LookML) · BigQuery · dbt · Python · Trino · Airflow · n8n · RAG & AI agents · OpenAI · Anthropic · Gemini · iOS / SwiftUI

Recommendations

What clients say

Testimonials shown in their original language.

"Martin is a strong Data Engineer, especially in the areas of data integration, data pipelining and visualization. He is hands-on with the GCP data services stack and I'd highly recommend him for any GCP data and analytics projects."

Recommendation Dmitry Buzolin · Cloud Architect – Data and AI · via LinkedIn

"It was an absolute pleasure working with Martin during his time with our team. He consistently demonstrated his dependability, professionalism, and exceptional skills in Data Analysis. Martin's contributions were invaluable."

4.9 · Verified client · Data Analyst / BI Expert engagement · Upwork

"Martin possesses exceptional technical expertise. His deep understanding of BI tools and methodologies greatly contributed to the success of our projects. I have no hesitation in recommending Martin for any role that requires strong technical acumen, teamwork, and a commitment to excellence."

Recommendation Martina Burone Risso · Data Analytics · Business Intelligence · via LinkedIn

"An exceptionally respectful and kind individual, boasting outstanding Looker skills that are simply unmatched."

4.9 · Verified client · Senior Data Engineer engagement · Upwork

Companies I've worked with

Education

Education

UADE

Informatics Engineer

2003 – 2005 · BUENOS AIRES, AR

Escuela Técnica Otto Krause

Computer Technician

1991 – 1996 · BUENOS AIRES, AR

Courses & training

Courses & training

LookML · Google BigQuery Masterclass · Snowflake Cloud Data Platform · BI enablement

Continued learning — courses and training, not official credentials.

Let's work together

Let's build something.

Whether you're scaling operations or fixing your data — RavenCoreX is where it starts.

Work with RavenCoreX

AI automation, data & analytics, and staff augmentation for companies ready to scale.

Explore RavenCoreX →

Talk to me directly

A 30-minute call — vision, product, or how an AI-native studio could work for you. No pitch.

Book a call